Advanced Brand Management: Managing Brands in a Changing World - Paul Temporal - Books - John Wiley & Sons Inc - 9780470824498 - March 15, 2010
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Paul Temporal
Advanced Brand Management: Managing Brands in a Changing World 2nd edition

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The most indispensable and practical book on brand management ever! One of the world's leading brand experts Paul Temporal provides a complete guide on developing and managing sophisticated strategies that will ensure sustainable brand value.

372 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 15, 2010
ISBN13 9780470824498
Publishers John Wiley & Sons Inc
Pages 372
Dimensions 162 × 239 × 31 mm   ·   802 g

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