Tell your friends about this item:
The Marketer's Handbook: Reassessing Marketing Techniques for Modern Business Laurie Young
Do you have a profile? Log in
Get notified about new Laurie Young releases
Our customers say:
Add to your iMusic wish list
The Marketer's Handbook: Reassessing Marketing Techniques for Modern Business
Laurie Young
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively.
520 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 7, 2011 |
| ISBN13 | 9780470746875 |
| Publishers | John Wiley & Sons Inc |
| Pages | 520 |
| Dimensions | 175 × 247 × 45 mm · 1.02 kg |
| Language | English |
