The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership - Taylor, David (INSEAD, France) - Books - John Wiley & Sons Inc - 9780470686195 - April 16, 2010
In case cover and title do not match, the title is correct

The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership 2nd edition


Get an email once the item is available
Do you have a profile? Log in
Get notified about new Taylor, David (INSEAD, France) releases
Add to your iMusic wish list

Not rated yet

This refreshingly simple, practical guide demonstrates howbrand management can boost business performance. It is the idealinspiration for creating growth in today's tough economic times.


256 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 16, 2010
ISBN13 9780470686195
Publishers John Wiley & Sons Inc
Pages 264
Dimensions 198 × 243 × 20 mm   ·   634 g
Language English  

More by Taylor, David (INSEAD, France)

Show all

More from the same publisher