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The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership Taylor, David (INSEAD, France) 2nd edition
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The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership
Taylor, David (INSEAD, France)
This refreshingly simple, practical guide demonstrates howbrand management can boost business performance. It is the idealinspiration for creating growth in today's tough economic times.
256 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 16, 2010 |
| ISBN13 | 9780470686195 |
| Publishers | John Wiley & Sons Inc |
| Pages | 264 |
| Dimensions | 198 × 243 × 20 mm · 634 g |
| Language | English |