Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships - Paul Gillin - Books - John Wiley & Sons Inc - 9780470639337 - January 18, 2011
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Paul Gillin
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

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The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical.

272 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 18, 2011
ISBN13 9780470639337
Publishers John Wiley & Sons Inc
Pages 272
Dimensions 162 × 235 × 24 mm   ·   449 g
Language English  

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