Critical Marketing: Issues in Contemporary Marketing - M Tadajewski - Books - John Wiley & Sons Inc - 9780470512005 - March 20, 2008
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M Tadajewski
Critical Marketing: Issues in Contemporary Marketing

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Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.

414 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 20, 2008
ISBN13 9780470512005
Publishers John Wiley & Sons Inc
Pages 416
Dimensions 177 × 252 × 30 mm   ·   838 g
Editor Brownlie, Douglas
Editor Tadajewski, Mark

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