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World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories David Meerman Scott
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World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
David Meerman Scott
For decades, the only way to spread the word about new products and services was to buy expensive advertising or beg the media to write positive stories. But the Internet has changed everything. Now, marketers don't have to rely on traditional and costly media campaigns to get their messages across. Instead, a World Wide Rave is enough.
208 pages, illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 27, 2009 |
| ISBN13 | 9780470395004 |
| Publishers | John Wiley & Sons Inc |
| Pages | 208 |
| Dimensions | 132 × 186 × 16 mm · 342 g |
