Strategic Market Management, European Edition - Aaker, David A. (University of California, Berkeley) - Books - John Wiley & Sons Inc - 9780470059869 - January 26, 2007
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Aaker, David A. (University of California, Berkeley)
Strategic Market Management, European Edition European edition

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"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.

368 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 26, 2007
ISBN13 9780470059869
Publishers John Wiley & Sons Inc
Pages 368
Dimensions 167 × 242 × 19 mm   ·   622 g
Language English  

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