Working With Agencies: An Insider's Guide - Sims, Michael (Partners Andrew Aldridge, UK) - Books - John Wiley & Sons Inc - 9780470024614 - April 25, 2005
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Sims, Michael (Partners Andrew Aldridge, UK)
Working With Agencies: An Insider's Guide

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The client/agency relationship is an area fraught with potential for mishap. Competition in the field has created an urgent need to understand the relationship far more thoroughly to help clients get better value from agencies, with the demand moving from a need for client satisfaction to a need for excellent agency performance.

218 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 25, 2005
ISBN13 9780470024614
Publishers John Wiley & Sons Inc
Pages 224
Dimensions 152 × 229 × 22 mm   ·   567 g

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