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Unconventional Wisdom: Counterintuitive Insights for Family Business Success - IMD Executive Development Series J Ward
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Unconventional Wisdom: Counterintuitive Insights for Family Business Success - IMD Executive Development Series
J Ward
Family businesses prosper by pursuing unconventional strategies. Because they are values-driven and think very long-term, they take approaches not popular with current management fashion or most companies. That is the key to their competitive advantage.
274 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 1, 2005 |
| ISBN13 | 9780470021651 |
| Publishers | John Wiley & Sons Inc |
| Pages | 256 |
| Dimensions | 177 × 212 × 15 mm · 435 g |
| Language | English |
| Editor | Ward, John (Cranfield School of Management) |
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