Brands Laid Bare: Using Market Research for Evidence-Based Brand Management - Kevin Ford - Books - John Wiley & Sons Inc - 9780470012833 - February 25, 2005
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Kevin Ford
Brands Laid Bare: Using Market Research for Evidence-Based Brand Management

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By drawing on market research to understand consumers, marketers can better understand how to manage their brand. Exploring a spectrum of 12 customer needs and drawing on first--hand research evidence, Kevin Ford provides a proven framework for understanding what people are really looking for from a brand.

168 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 25, 2005
ISBN13 9780470012833
Publishers John Wiley & Sons Inc
Pages 168
Dimensions 162 × 235 × 19 mm   ·   382 g

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