Marketing Communications - Eagle, Lynne (James Cook University, Australia) - Books - Taylor & Francis Ltd - 9780429447044 - September 23, 2020
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Eagle, Lynne (James Cook University, Australia)
Marketing Communications 2nd edition

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Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets.

394 pages, 38 Line drawings, black and white; 26 Tables, black and white; 64 Illustrations, black an

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 23, 2020
ISBN13 9780429447044
Publishers Taylor & Francis Ltd
Pages 402
Dimensions 246 × 174 × 24 mm   ·   724 g
Language English  

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