Media Choice: A Theoretical and Empirical Overview - - Books - Taylor & Francis Ltd - 9780415964586 - April 13, 2009
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Media Choice: A Theoretical and Empirical Overview 1st edition

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Presents the research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: what mechanisms guide an individual's exposure to/choice of media and how can researchers model them.

320 pages, 6 black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 13, 2009
ISBN13 9780415964586
Publishers Taylor & Francis Ltd
Pages 320
Dimensions 154 × 226 × 17 mm   ·   480 g
Language English  
Editor Hartmann, Tilo

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