The Marketing Era: From Professional Practice to Global Provisioning - Kalman Applbaum - Books - Taylor & Francis Ltd - 9780415945448 - October 9, 2003
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Kalman Applbaum
The Marketing Era: From Professional Practice to Global Provisioning 1st edition

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Tracing the genealogy of marketing, this title maps out the organizing principles and cultural logic of the profession. It looks at topics such as the logic of marketing strategy, global marketing practice, and the moral history of marketing.

272 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 9, 2003
ISBN13 9780415945448
Publishers Taylor & Francis Ltd
Pages 294
Dimensions 150 × 220 × 10 mm   ·   540 g
Language English  

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