How Audiences Decide: a Cognitive Approach to Business Communication - Richard Young - Books - Taylor & Francis Ltd - 9780415879002 - December 20, 2010
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Richard Young
How Audiences Decide: a Cognitive Approach to Business Communication

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Summarizes relevant theories and findings from the fields of social cognition, consumer behavior, decision science, behavioral finance, affective science, cognitive science, and neuroscience. This title surveys a range of communication techniques - including those concerning speaking, writing, content, style, typography, and emotional appeals.

416 pages, 20 black & white illustrations, 12 black & white tables, 10 black & white halftones, 20 b

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 20, 2010
Original release date 2011
ISBN13 9780415879002
Publishers Taylor & Francis Ltd
Pages 416
Dimensions 178 × 252 × 23 mm   ·   716 g

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