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The Media Handbook: a Complete Guide to Advertising Media Selection, Planning, Research, and Buying - Routledge Communication Series Helen Katz 5 Rev edition
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The Media Handbook: a Complete Guide to Advertising Media Selection, Planning, Research, and Buying - Routledge Communication Series
Helen Katz
Written as an introduction to the media planning and buying process, this handbook should help the college student gain a clearer understanding of the media and how it fits into the overall marketing process. It should also be useful for those working in the advertising or media industries.
248 pages, 34 black & white tables, 5 black & white line drawings
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 4, 2013 |
| ISBN13 | 9780415856713 |
| Publishers | Taylor & Francis Ltd |
| Pages | 248 |
| Dimensions | 152 × 228 × 13 mm · 384 g |
