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Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges - Routledge New Directions in PR & Communication Research Pompper, Donnalyn (Temple University, Philadelphia, PA, USA) 1st edition
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Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges - Routledge New Directions in PR & Communication Research
Pompper, Donnalyn (Temple University, Philadelphia, PA, USA)
This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.
214 pages, 5 black & white illustrations, 5 black & white line drawings
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 18, 2015 |
| ISBN13 | 9780415855914 |
| Publishers | Taylor & Francis Ltd |
| Pages | 214 |
| Dimensions | 163 × 242 × 18 mm · 474 g |
| Language | English |
