Demarketing - Nigel Bradley - Books - Taylor & Francis Ltd - 9780415816489 - October 21, 2013
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Nigel Bradley
Demarketing 1st edition

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This is the first book to cast light on the secretive, counterintuitive world of de-marketing: a process whereby a company actively, for whatever reasons, tries to decrease demand of its product. Via insightful case studies from a selection of thought leaders, this book deconstructs de-marketings mysteries and demonstrates how to incorporate them into a profit-driven marketing plan.

240 pages, 14 black & white illustrations, 14 black & white tables, 5 black & white halftones, 9 bla

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 21, 2013
ISBN13 9780415816489
Publishers Taylor & Francis Ltd
Pages 240
Dimensions 163 × 231 × 14 mm   ·   370 g
Language English  
Editor Blythe, Jim (Westminster University, UK)
Editor Bradley, Nigel (University of Westminster, UK)

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