International Marketing: Strategy and Theory - Sak Onkvisit - Books - Taylor & Francis Ltd - 9780415772624 - December 1, 2008
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Sak Onkvisit
International Marketing: Strategy and Theory 5th edition

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A key text examining the theory and strategy of marketing in a global context, this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new data, updated case studies, and a revised companion website.

736 pages, 96 black & white illustrations, 32 black & white tables, 62 black & white halftones, 34 b

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 1, 2008
ISBN13 9780415772624
Publishers Taylor & Francis Ltd
Pages 736
Dimensions 192 × 246 × 33 mm   ·   1.56 kg
Language English  

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