The Strategy of Global Branding and Brand Equity - Lee, Alvin (Deakin University, Australia) - Books - Taylor & Francis Ltd - 9780415749107 - March 24, 2015
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Lee, Alvin (Deakin University, Australia)
The Strategy of Global Branding and Brand Equity 1st edition

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This book is the first to provide a prospective method that does not have to rely on a brand’s past performance to predict consumer choice. This innovative method predicts consumers' loyalty and choices and the performance of brands.

240 pages, 43 black & white illustrations, 44 black & white tables, 43 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 24, 2015
ISBN13 9780415749107
Publishers Taylor & Francis Ltd
Pages 240
Dimensions 163 × 243 × 19 mm   ·   500 g
Language English  

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