Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students - Kaufman, Ira (Entwine, Inc., USA) - Books - Taylor & Francis Ltd - 9780415716758 - October 20, 2014
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Kaufman, Ira (Entwine, Inc., USA)
Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students 1st edition

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Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage.

368 pages, 51 colour illustrations, 15 colour tables, 36 colour line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 20, 2014
ISBN13 9780415716758
Publishers Taylor & Francis Ltd
Pages 354
Dimensions 241 × 193 × 17 mm   ·   794 g
Language English  

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