The Marketing Book - - Books - Taylor & Francis Ltd - 9780415703765 - April 20, 2016
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The Marketing Book 7th edition

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The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises.

616 pages, 118 black & white illustrations, 38 black & white tables, 32 black & white halftones, 86

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 20, 2016
ISBN13 9780415703765
Publishers Taylor & Francis Ltd
Pages 678
Dimensions 150 × 220 × 20 mm   ·   1.41 kg
Language English  
Editor Baker, Michael (University of Strathclyde, UK)
Editor Hart, Susan (University of Strathclyde, UK)

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