Strategic Public Relations Leadership - Anne Gregory - Books - Taylor & Francis Ltd - 9780415667951 - June 20, 2013
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Anne Gregory
Strategic Public Relations Leadership 1st edition

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Public relations requires professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit.

176 pages, 17 black & white illustrations, 5 black & white tables, 17 black & white line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 20, 2013
ISBN13 9780415667951
Publishers Taylor & Francis Ltd
Pages 164
Dimensions 157 × 232 × 9 mm   ·   284 g
Language English  

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