Research in International Marketing (RLE International Business) - Routledge Library Editions: International Business - - Books - Taylor & Francis Ltd - 9780415658119 - November 27, 2012
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Research in International Marketing (RLE International Business) - Routledge Library Editions: International Business 1st edition

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This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.

388 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 27, 2012
ISBN13 9780415658119
Publishers Taylor & Francis Ltd
Pages 388
Dimensions 150 × 220 × 20 mm   ·   890 g
Language English  
Editor Paliwoda, Stanley
Editor Turnbull, Peter W

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