Psycholinguistic Phenomena in Marketing Communications - - Books - Taylor & Francis Ltd - 9780415651134 - January 11, 2013
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Psycholinguistic Phenomena in Marketing Communications 1st edition

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Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in the field of consumer behavior concerning psycholinguistics and the applications of psycholinguistic theory to advertising and marketing communications.

310 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 11, 2013
ISBN13 9780415651134
Publishers Taylor & Francis Ltd
Pages 310
Dimensions 226 × 146 × 17 mm   ·   452 g
Language English  
Editor Lowrey, Tina M.

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