Storytelling in Management Practice: Dynamics and Implications - Routledge Studies in Management, Organizations and Society - Reissner, Stefanie (Newcastle University, UK) - Books - Taylor & Francis Ltd - 9780415644334 - May 24, 2013
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Reissner, Stefanie (Newcastle University, UK)
Storytelling in Management Practice: Dynamics and Implications - Routledge Studies in Management, Organizations and Society 1st edition

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This book offers a critical investigation of storytelling in management practice. Specifically, it examines the factors that have been shown to influence the effectiveness of storytelling as a means of managerial communication within an organization and provides a range of novel insights into how storytelling is understood and employed.

200 pages, 4 black & white illustrations, 5 black & white tables, 4 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 24, 2013
ISBN13 9780415644334
Publishers Taylor & Francis Ltd
Pages 190
Dimensions 156 × 241 × 16 mm   ·   442 g
Language English  

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