The Global News Challenge: Market Strategies of International Broadcasting Organizations in Developing Countries - Routledge Advances in Internationalizing Media Studies - Geniets, Anne (University of Oxford, UK) - Books - Taylor & Francis Ltd - 9780415640664 - April 4, 2013
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Geniets, Anne (University of Oxford, UK)
The Global News Challenge: Market Strategies of International Broadcasting Organizations in Developing Countries - Routledge Advances in Internationalizing Media Studies 1st edition

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The Global News Challenge tackles one of the timeliest topics in mass communication today—the challenges facing international broadcasters with universal branding strategies in developing countries. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia.

204 pages, 24 black & white illustrations, 8 black & white tables, 16 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 4, 2013
ISBN13 9780415640664
Publishers Taylor & Francis Ltd
Pages 188
Dimensions 159 × 236 × 17 mm   ·   428 g
Language English  
Series Editor Thussu, Daya (Hong Kong Baptist University)

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