Psychological Foundations of Marketing - Allan J. Kimmel - Books - Taylor & Francis Ltd - 9780415620000 - October 26, 2012
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Allan J. Kimmel
Psychological Foundations of Marketing

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This title considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. The book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing.

304 pages, 30 black & white illustrations, 17 black & white tables, 11 black & white halftones, 19 b

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 26, 2012
ISBN13 9780415620000
Publishers Taylor & Francis Ltd
Pages 286
Dimensions 252 × 182 × 21 mm   ·   680 g

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