Financial Services Marketing: an International Guide to Principles and Practice - Christine Ennew - Books - Taylor & Francis Ltd - 9780415521680 - May 7, 2013
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Christine Ennew
Financial Services Marketing: an International Guide to Principles and Practice 2 Revised edition

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Part one is devoted to the strategy & planning elements associated with marketing, part two focuses upon the principles & practices that are associated with becoming a customer of a financial services provider & part three is dedicated to the principles & practices that concern the development of customer relationships over time.

520 pages, 91 black & white illustrations, 27 black & white tables, 7 black & white halftones, 84 bl

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 7, 2013
ISBN13 9780415521680
Publishers Taylor & Francis Ltd
Pages 520
Dimensions 173 × 245 × 28 mm   ·   916 g

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