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Financial Services Marketing: an International Guide to Principles and Practice Christine Ennew 2 Revised edition
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Financial Services Marketing: an International Guide to Principles and Practice
Christine Ennew
Part one is devoted to the strategy & planning elements associated with marketing, part two focuses upon the principles & practices that are associated with becoming a customer of a financial services provider & part three is dedicated to the principles & practices that concern the development of customer relationships over time.
520 pages, 91 black & white illustrations, 27 black & white tables, 7 black & white halftones, 84 bl
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 24, 2013 |
| ISBN13 | 9780415521673 |
| Publishers | Taylor & Francis Ltd |
| Pages | 520 |
| Dimensions | 174 × 246 × 33 mm · 1.04 kg |
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