Creativity and Advertising: Affect, Events and Process - Andrew McStay - Books - Taylor & Francis Ltd - 9780415519540 - April 5, 2013
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Andrew McStay
Creativity and Advertising: Affect, Events and Process 1st edition

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@text Andrew McStay identifies and explores key historical, cultural and philosophical discourses that give rise to contemporary notions of advertising creativity.

192 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 5, 2013
ISBN13 9780415519540
Publishers Taylor & Francis Ltd
Pages 192
Dimensions 156 × 234 × 15 mm   ·   520 g
Language English  

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