Advanced Theory and Practice in Sport Marketing - Eric C. Schwarz - Books - Taylor & Francis Ltd - 9780415518482 - August 16, 2012
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Eric C. Schwarz
Advanced Theory and Practice in Sport Marketing 2 Revised edition

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This text goes beyond introductory sport marketing. It strives to expand the knowledge of the student with advanced marketing theory related to ethics and social responsibility market research, as well as logistical management sales, retail, and e-marketing management.

432 pages, 18 black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 16, 2012
ISBN13 9780415518482
Publishers Taylor & Francis Ltd
Pages 432
Dimensions 174 × 245 × 25 mm   ·   771 g

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