The Customer Century: Lessons from World Class Companies in Integrated Communications - Routledge Corporate Communication Series - Anders Gronstedt - Books - Taylor & Francis Ltd - 9780415512787 - December 9, 2011
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Anders Gronstedt
The Customer Century: Lessons from World Class Companies in Integrated Communications - Routledge Corporate Communication Series 1st edition

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Based on in-depth interviews with senior managers from companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the upcoming 'customer century'.

252 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 9, 2011
ISBN13 9780415512787
Publishers Taylor & Francis Ltd
Pages 252
Dimensions 150 × 220 × 10 mm   ·   470 g
Language English  

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