Cross-Cultural Marketing: Theory, practice and relevance - Dawn Burton - Books - Taylor & Francis Ltd - 9780415448925 - November 20, 2008
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Dawn Burton
Cross-Cultural Marketing: Theory, practice and relevance 1st edition

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This groundbreaking, new book offers a sophisticated approach to the challenges of developing marketing theories and practices that take into account the need for cross-cultural marketing in multi-cultural societies.

328 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 20, 2008
ISBN13 9780415448925
Publishers Taylor & Francis Ltd
Pages 328
Dimensions 150 × 220 × 20 mm   ·   770 g
Language English  

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