Brand Management: Research, Theory and Practice - Tilde Heding - Books - Taylor & Francis Ltd - 9780415443272 - December 22, 2008
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Tilde Heding
Brand Management: Research, Theory and Practice

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Presents an analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the years. Taking a multi-disciplinary approach and offering an analysis of brand research literature, this book delivers an understanding of the managerial implications of the different approaches to the management of the brand.

288 pages, 98 black & white illustrations, 17 black & white tables, 81 black & white line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 22, 2008
ISBN13 9780415443272
Publishers Taylor & Francis Ltd
Pages 288
Dimensions 162 × 232 × 17 mm   ·   442 g
Language English  

Mere med samme udgiver

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