Consuming Experience - Antonella Caru - Books - Taylor & Francis Ltd - 9780415382434 - December 7, 2006
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Antonella Caru
Consuming Experience 1st edition

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Coving the ‘hot topic’ of the consumption experience in an accessible manner and from a unique industry perspective which is not used in any other book, this innovative account of consumption experience is written by European leaders in the field.

224 pages, 28 black & white illustrations, 3 black & white tables, 16 black & white halftones, 12 bl

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 7, 2006
ISBN13 9780415382434
Publishers Taylor & Francis Ltd
Pages 220
Dimensions 156 × 234 × 16 mm   ·   508 g
Language English  
Editor Caru, Antonella (University of Bocconi, Italy)
Editor Cova, Bernard (European School of Management, Paris, France)

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