Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods - Routledge Advances in Management and Business Studies - Susanne Royer - Books - Taylor & Francis Ltd - 9780415349949 - May 5, 2005
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Susanne Royer
Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods - Routledge Advances in Management and Business Studies 1st edition

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This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.

272 pages, 22 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 5, 2005
ISBN13 9780415349949
Publishers Taylor & Francis Ltd
Pages 256
Dimensions 236 × 164 × 22 mm   ·   530 g
Language English  

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