Brands: Meaning and Value in Media Culture - Arvidsson, Adam (University of Copenhagen, Denmark) - Books - Taylor & Francis Ltd - 9780415347167 - December 8, 2005
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Arvidsson, Adam (University of Copenhagen, Denmark)
Brands: Meaning and Value in Media Culture 1st edition

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Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.

176 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 8, 2005
ISBN13 9780415347167
Publishers Taylor & Francis Ltd
Pages 176
Dimensions 234 × 158 × 9 mm   ·   284 g
Language English  

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