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Management: The Basics - The Basics Witzel, Morgen (University of Exeter, UK) 1st edition
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Management: The Basics - The Basics
Witzel, Morgen (University of Exeter, UK)
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from Cadbury and Enron to the marketing of fried chicken in China, it explains the key
224 pages, 3 black & white line drawings
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 27, 2004 |
| ISBN13 | 9780415320184 |
| Publishers | Taylor & Francis Ltd |
| Pages | 224 |
| Dimensions | 131 × 199 × 12 mm · 217 g |
| Language | English |
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