Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspective - - Books - Taylor & Francis Ltd - 9780415282048 - July 18, 2002
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Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspective 1st edition

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Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management disciplines.

224 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 18, 2002
ISBN13 9780415282048
Publishers Taylor & Francis Ltd
Pages 222
Dimensions 150 × 220 × 20 mm   ·   340 g
Language English  
Editor Moingeon, Bertrand
Editor Soenen, Guillaume

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