Understanding the Older Consumer: The Grey Market - International Series in Social Psychology - Gunter, Barrie (University of Leicester, UK) - Books - Taylor & Francis Ltd - 9780415186445 - September 3, 1998
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Gunter, Barrie (University of Leicester, UK)
Understanding the Older Consumer: The Grey Market - International Series in Social Psychology 1st edition

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Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer, showing that the over fifties represent a powerful spending force. The text provides information on older people's lifestyles, leisure and their perceptions of advertising. In the INTERNATIONAL SERIES IN SOCIAL PSYCHOLOGY series.

192 pages, 20 black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 3, 1998
ISBN13 9780415186445
Publishers Taylor & Francis Ltd
Pages 188
Dimensions 156 × 234 × 10 mm   ·   300 g
Language English  
Editor Gunter, Barrie

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