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Advertising: Concept and Copy George Felton Third edition
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Advertising: Concept and Copy
George Felton
The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully.
320 pages, 500 colour illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 5, 2013 |
| ISBN13 | 9780393733860 |
| Publishers | WW Norton & Co |
| Pages | 320 |
| Dimensions | 282 × 219 × 21 mm · 1.19 kg |
| Language | English |