Handbook of Marketing Decision Models - Berend Wierenga - Books - Springer-Verlag New York Inc. - 9780387782126 - September 1, 2008
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Berend Wierenga
Handbook of Marketing Decision Models

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This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models.

630 pages, 53 black & white tables, biography

Media Books     Book
Released September 1, 2008
ISBN13 9780387782126
Publishers Springer-Verlag New York Inc.
Pages 630
Dimensions 155 × 235 × 34 mm   ·   2.36 kg
Editor Wierenga, Berend

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