Marketing the Arts: Breaking Boundaries - Chloe Preece-Finola Kerrigan - Books - Taylor & Francis Ltd - 9780367898878 - December 20, 2022
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Chloe Preece-Finola Kerrigan
Marketing the Arts: Breaking Boundaries 2nd edition

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With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: • The importance of arts consumption and its socio-political dimensions • The importance of the aesthetic experience itself, and how to research it

368 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 20, 2022
ISBN13 9780367898878
Publishers Taylor & Francis Ltd
Pages 301
Dimensions 233 × 155 × 26 mm   ·   494 g
Language English  
Editor Kerrigan, Finola
Editor Preece, Chloe

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