Digital Channels and Social Media Management in Luxury Markets - Routledge-Giappichelli Studies in Business and Management - Mosca, Fabrizio (University of Turin, Italy) - Books - Taylor & Francis Ltd - 9780367890667 - April 14, 2020
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Mosca, Fabrizio (University of Turin, Italy)
Digital Channels and Social Media Management in Luxury Markets - Routledge-Giappichelli Studies in Business and Management 1st edition

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This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recent internet and social media strategies adopted by luxury companies and their brands;how luxury companies manage their communication and distribu

200 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 14, 2020
ISBN13 9780367890667
Publishers Taylor & Francis Ltd
Pages 200
Dimensions 235 × 155 × 12 mm   ·   340 g
Language English  

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