Routledge Handbook of Football Marketing - Routledge International Handbooks - Michel Desbordes-Nicolas Lorgnier-Nicolas Chanavat - Books - Taylor & Francis Ltd - 9780367886073 - December 12, 2019
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Michel Desbordes-Nicolas Lorgnier-Nicolas Chanavat
Routledge Handbook of Football Marketing - Routledge International Handbooks 1st edition

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Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football, as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing research, it highlights the critical

448 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 12, 2019
ISBN13 9780367886073
Publishers Taylor & Francis Ltd
Pages 464
Dimensions 173 × 245 × 32 mm   ·   824 g
Language English  
Editor Chanavat, Nicolas
Editor Desbordes, Michel
Editor Lorgnier, Nicolas

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