Digitalizing Consumption: How devices shape consumer culture - Routledge Interpretive Marketing Research - - Books - Taylor & Francis Ltd - 9780367875497 - December 12, 2019
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Digitalizing Consumption: How devices shape consumer culture - Routledge Interpretive Marketing Research 1st edition

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Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. This volume will explore the digitization of consumption through a number of empirical studies which analyses the impact of digital

254 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 12, 2019
ISBN13 9780367875497
Publishers Taylor & Francis Ltd
Pages 254
Dimensions 234 × 155 × 18 mm   ·   432 g
Language English  
Editor Cochoy, Franck
Editor Hagberg, Johan
Editor McIntyre, Magdalena
Editor Sorum, Niklas

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