Brands: Interdisciplinary Perspectives - Routledge Interpretive Marketing Research - - Books - Taylor & Francis Ltd - 9780367870171 - December 12, 2019
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Brands: Interdisciplinary Perspectives - Routledge Interpretive Marketing Research 1st edition

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Jonathan Schroeder brings together a curated selection of papers on brands and branding, originally published in the interdisciplinary journal Consumption Markets and Culture. Organised into four perspectives - cultural, corporate, consumer, and critical – each section contextualised by a new introduction from leading brand scholars. This

390 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 12, 2019
ISBN13 9780367870171
Publishers Taylor & Francis Ltd
Pages 390
Dimensions 150 × 220 × 10 mm   ·   453 g
Language English  
Editor Schroeder, Jonathan E. (Rochester Institute of Technology, USA)

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