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Contemporary Issues in Luxury Brand Management - Mastering Luxury Management
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Contemporary Issues in Luxury Brand Management - Mastering Luxury Management
This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today.
168 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 31, 2023 |
| ISBN13 | 9780367859282 |
| Publishers | Taylor & Francis Ltd |
| Pages | 162 |
| Dimensions | 254 × 178 × 15 mm · 454 g |
| Language | English |
| Editor | Cattaneo, Eleonora |
| Editor | Studente, Sylvie |
