Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z - Brendan Canavan - Books - Taylor & Francis Ltd - 9780367820923 - December 29, 2020
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Brendan Canavan
Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z 1st edition

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Contemporary Consumption, Consumers and Marketing explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. It also considers how such major changes affect consumer societies, cultures, and individuals, especially those from gens Y and Z.

184 pages, 12 Line drawings, black and white; 1 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 29, 2020
ISBN13 9780367820923
Publishers Taylor & Francis Ltd
Pages 162
Dimensions 150 × 220 × 20 mm   ·   444 g
Language English  

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