Creating Value with Data Analytics in Marketing: Mastering Data Science - Mastering Business Analytics - Peter C. Verhoef - Books - Taylor & Francis Ltd - 9780367819798 - November 8, 2021
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Peter C. Verhoef
Creating Value with Data Analytics in Marketing: Mastering Data Science - Mastering Business Analytics 2nd edition

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This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

344 pages, 205 Line drawings, color; 7 Tables, color; 205 Illustrations, color

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 8, 2021
ISBN13 9780367819798
Publishers Taylor & Francis Ltd
Pages 314
Dimensions 245 × 173 × 20 mm   ·   598 g
Language English  

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